Experiential Marketing

If you missed our last program, you missed an educational, entertaining and fun presentation!

Wagner, President and CEO of Beloved Experiential (www.belovedxp.com), spoke on Experiential Marketing... the general concept of it and why it's a necessary part of a comprehensive advertising plan in today's marketplace. He gave many examples of successful projects, and people left there inspired and chatting about how they could apply these concepts to their projects, clients and businesses.

Here's something to think about that those that attended now have the answer too: What is it that you do that personally connects with and lasts of the life of your public?

FPRA & GO-AdFed, Services Sales Tax

Creative Blues ADDY Awards Gala

We're so excited about this year's Addy Awards Gala!


We have new awards (the medals, gold and silver). We have a movie (it's so funny). We have entertainment (Willie Green and his band, you simply must stay for the after-show show). We have a new, beautiful and cool setting (the Holiday Inn off of I-75). The theme is "Creative Blues" so you can expect some blue (color) and some blues (music). You can also expect some blueberries, chicken cordon bleau and blue cheese dressing on your salad. You can expect dancing, oh yeah! Last year's fabulous host, Jerry Doty, is returning due to popular demand. You can expect a raffle with some exciting items (like a guitar). You can expect to have fun, to see award-winning advertising, to have good food and drink, to socialize with the "cool" people... in fact, you might want to get a room!
So come, dress in your blues... you know you'll be blue if you miss it!
Friday, February 22nd, 2008. 6:30pm - cocktails & gallery, 7:30pm - dinner & show.
Tickets are $60 per person, $450 per table of eight.
Sponsorship Opportunities are still available, too, so please contact us today if you're interested.

For tickets and information, contact Jessi Miller at 286-8249 or GoAdFed@gmail.com

See you there, and good luck to all of the entrants!!

ADDY Deadline Approaching!!

Do you got your ADDY on?..Deadline Tuesday, January 8, 2008. Drop-off your entry at the Ocala/Marion County Chamber by 3pm, Tuesday. Don't miss this year's event on February 22nd.

The GOAdFed board is hard at work finalizing the details of the 2008 ADDYs.

This year's theme is the Blues!

It will be the Event of the Year for Ocala!

Again, it's February 22nd at the new Holiday Inn Convention Center in Ocala.
Don't miss it! (click here for more info...)

Getting New Business... and Keeping It! Luncheon

Greater Ocala Advertising Federation (GOAdFed) presents guest speaker
Erik Schroeder,
Director of Marketing
(or better known as Mr. Getting New Business) for the award-winning
PUSH,
a full-service marketing communications agency based in Orlando.

Join Erik for lunch on Wednesday, December 19, 2007 at 11:45 a.m. at Rasmussen College, 2221 SW 19th Avenue Road in Ocala. Reservations required. Open to the public: Member $15 / Non-members $18, and special student rate with ID.

“We are strategic thinkers, and innovative tacticians. We help clients achieve fiscal and branding goals through our novel thinking. Our clients see us as the trusted advisor,” says Schroeder. The PUSH approach is simple, creative style matched with traditional business practices, but it’s their boutique style of creativity that meets consumer touch points when brand building. Some of the PUSH clientele include McDonald’s, Nissan Motor Car Company, General Motors Corporation, EarthLink, Arnold Palmer International, Orlando Regional Healthcare, Tijuana Flats and Turner Broadcasting System. “We’re honored to present one of Florida’s leaders in the Marketing industry today. PUSH is extremely successful at what they do for their clients. Anyone who attends the luncheon will have the chance to learn how to get new business, and keep it,” says Jessica Miller, President for GOAdFed.

For more information and/or reservations please call 352-286-8249 or email goadfed@gmail.com

Perez answers puzzling multicultural questions...

On Wednesday, November 14th, Pedro Perez shed light on some puzzling issues surrounding Ocala's multicultural community.



Florida's Hispanic community is growing at an exciting rate - double the original Census 2000 predication. Perez illuminated on the complexities of marketing to the Hispanic population, given their inner-cultural and generational diversity. He also advised on how precarious translation can be – in all media including the web. He reports that one of the the best ways to reach today's Latin community is through direct mail, which shows a 78% return. He adds, "First generation Hispanics want to be involved. They don't go out a lot, and they don't receive a lot of mail in spanish, so they read everything they get in the mail." He indicated that the overall ROI with the Hispanic community is a whopping 83% return.


To find out more about reaching the Hispanic market or to reach Pedro Perez, visit www.nuevoadvertising.com

Be sure to check out next month's program when we present
Erik Schroeder, Director of Marketing for PUSH!
Check out www.pushhere.com
Wednesday, Dec. 19, 2007
Location: TBA
For Info: 352-239-2415 or 352-286-8249
email: GOAdFed@gmail.com

November 14th Guest Speaker!

GOAdFed presents Multicultural Marketing Luncheon with Creative Talent Pedro Pérez

OCALA, FL – Greater Ocala Advertising Federation (GOAdFed) is excited to present their November guest speaker, Pedro Luis Pérez, creator and co-owner behind the Award-Winning Nuevo Advertising Group located in Sarasota.

Nuevo Advertising Group (NAG) connects businesses with the Hispanic market at local, national and international levels. A few of NAG’s 30-some clients include Exxon Mobil, Sony Music, AAA Auto Club, Bealls Department, Sarasota Herald Tribune, and the United Way.

Pérez was Sarasota Chamber of Commerce’s 2005 Minority Entrepreneurial Excellence award recipient. NAG received the Chamber’s Minority Business of the Year for 2006 and 2007, and was titled one of Florida Trend Magazine’s Innovators for 2007.

“Understanding the Hispanic market is important to get the most of your ROI. Education and marketing will help you and your business to better communicate,” says Pérez, who will touch on these and other topics at the luncheon. He will provide links and resources for moving forward with your Hispanic programs. “We’re honored to present Ocala with one of Florida’s shining stars in the Marketing industry today. It will be an amazing educational opportunity for anyone who attends,” states Jessica Miller, President for GOAdFed.

The public is welcome to attend. Reservations are required. Join GOAdFed on Wednesday, November 14th at 11:45 for a delicious lunch catered by Primary Oven at Brick City Center for the Arts (Marion Cultural Alliance)
23 SW Broadway St (behind Reno’s in Ocala)
Members-$15, Non-Members $18

RSVP to GOAdFed@gmail.com, or call Jessi Miller at 352-286-8249.

Media should call Adriana Rosas 325-239-2415 to schedule Mr. Pérez for an interview.