Florida's Hispanic community is growing at an exciting rate - double the original Census 2000 predication. Perez illuminated on the complexities of marketing to the Hispanic population, given their inner-cultural and generational diversity. He also advised on how precarious translation can be – in all media including the web. He reports that one of the the best ways to reach today's Latin community is through direct mail, which shows a 78% return. He adds, "First generation Hispanics want to be involved. They don't go out a lot, and they don't receive a lot of mail in spanish, so they read everything they get in the mail." He indicated that the overall ROI with the Hispanic community is a whopping 83% return.
To find out more about reaching the Hispanic market or to reach Pedro Perez, visit www.nuevoadvertising.com
Be sure to check out next month's program when we present
Erik Schroeder, Director of Marketing for PUSH!
Check out www.pushhere.com
Wednesday, Dec. 19, 2007
Location: TBA
For Info: 352-239-2415 or 352-286-8249
email: GOAdFed@gmail.com
