Getting New Business... and Keeping It! Luncheon

Greater Ocala Advertising Federation (GOAdFed) presents guest speaker
Erik Schroeder,
Director of Marketing
(or better known as Mr. Getting New Business) for the award-winning
PUSH,
a full-service marketing communications agency based in Orlando.

Join Erik for lunch on Wednesday, December 19, 2007 at 11:45 a.m. at Rasmussen College, 2221 SW 19th Avenue Road in Ocala. Reservations required. Open to the public: Member $15 / Non-members $18, and special student rate with ID.

“We are strategic thinkers, and innovative tacticians. We help clients achieve fiscal and branding goals through our novel thinking. Our clients see us as the trusted advisor,” says Schroeder. The PUSH approach is simple, creative style matched with traditional business practices, but it’s their boutique style of creativity that meets consumer touch points when brand building. Some of the PUSH clientele include McDonald’s, Nissan Motor Car Company, General Motors Corporation, EarthLink, Arnold Palmer International, Orlando Regional Healthcare, Tijuana Flats and Turner Broadcasting System. “We’re honored to present one of Florida’s leaders in the Marketing industry today. PUSH is extremely successful at what they do for their clients. Anyone who attends the luncheon will have the chance to learn how to get new business, and keep it,” says Jessica Miller, President for GOAdFed.

For more information and/or reservations please call 352-286-8249 or email goadfed@gmail.com

Perez answers puzzling multicultural questions...

On Wednesday, November 14th, Pedro Perez shed light on some puzzling issues surrounding Ocala's multicultural community.



Florida's Hispanic community is growing at an exciting rate - double the original Census 2000 predication. Perez illuminated on the complexities of marketing to the Hispanic population, given their inner-cultural and generational diversity. He also advised on how precarious translation can be – in all media including the web. He reports that one of the the best ways to reach today's Latin community is through direct mail, which shows a 78% return. He adds, "First generation Hispanics want to be involved. They don't go out a lot, and they don't receive a lot of mail in spanish, so they read everything they get in the mail." He indicated that the overall ROI with the Hispanic community is a whopping 83% return.


To find out more about reaching the Hispanic market or to reach Pedro Perez, visit www.nuevoadvertising.com

Be sure to check out next month's program when we present
Erik Schroeder, Director of Marketing for PUSH!
Check out www.pushhere.com
Wednesday, Dec. 19, 2007
Location: TBA
For Info: 352-239-2415 or 352-286-8249
email: GOAdFed@gmail.com

November 14th Guest Speaker!

GOAdFed presents Multicultural Marketing Luncheon with Creative Talent Pedro Pérez

OCALA, FL – Greater Ocala Advertising Federation (GOAdFed) is excited to present their November guest speaker, Pedro Luis Pérez, creator and co-owner behind the Award-Winning Nuevo Advertising Group located in Sarasota.

Nuevo Advertising Group (NAG) connects businesses with the Hispanic market at local, national and international levels. A few of NAG’s 30-some clients include Exxon Mobil, Sony Music, AAA Auto Club, Bealls Department, Sarasota Herald Tribune, and the United Way.

Pérez was Sarasota Chamber of Commerce’s 2005 Minority Entrepreneurial Excellence award recipient. NAG received the Chamber’s Minority Business of the Year for 2006 and 2007, and was titled one of Florida Trend Magazine’s Innovators for 2007.

“Understanding the Hispanic market is important to get the most of your ROI. Education and marketing will help you and your business to better communicate,” says Pérez, who will touch on these and other topics at the luncheon. He will provide links and resources for moving forward with your Hispanic programs. “We’re honored to present Ocala with one of Florida’s shining stars in the Marketing industry today. It will be an amazing educational opportunity for anyone who attends,” states Jessica Miller, President for GOAdFed.

The public is welcome to attend. Reservations are required. Join GOAdFed on Wednesday, November 14th at 11:45 for a delicious lunch catered by Primary Oven at Brick City Center for the Arts (Marion Cultural Alliance)
23 SW Broadway St (behind Reno’s in Ocala)
Members-$15, Non-Members $18

RSVP to GOAdFed@gmail.com, or call Jessi Miller at 352-286-8249.

Media should call Adriana Rosas 325-239-2415 to schedule Mr. Pérez for an interview.

GOAdFed Welcomes New Chair of Communications

OCALA, FL – Greater Ocala Advertising Federation is excited to announce their new communications officer. Adriana Rosas has joined GOAdFed as the Chair of Communications. Rosas brings 15 years in public relations to the already outstanding GOAdFed leadership table.

Rosas has a bachelor of arts from the University of Wisconsin in film and video production, and holds a master of arts in organizational management with an emphasis in marketing from the University of Phoenix – San Francisco.

Her communications firm, Purple Cow Communications serves Ocala’s entrepreneurial community. “It’s my desire with the experienced that I’ve gathered over the years in corporate communications, that I can now share the secrets to business success with Ocala’s young entrepreneurs. Many times, CEOs and COOs take these secrets to their grave. Unless you’re a friend or an intern of Mr. Warren Buffett,” laughs Rosas.

The Ocala branch of the organization follows the national objective and the mission of AAF through advocacy and protection of advertising interest. Rosas’ role will be to communicate and serve the local chapter through community awareness and business initiatives that strengthen GOAdFed’s presence. “I’m so happy that Adriana has selected Ocala as her home to start her business; we can really use her insight on the Board,” says Jessica Miller, President for GOAdFed.

Multicultural Marketing - rescheduled!

Wednesday, November 14th, 2007

Pedro Luis Pérez will be speaking on multicultural awareness, education and marketing.

“Understanding the Hispanic market is important to get the most of your ROI. Education and marketing will help you and your business to better communicate,” says Perez, who will touch on these and other topics at our luncheon. Perez will also provide links and resources for moving forward with your Hispanic programs.

With over 13 years of experience, Pedro is currently the Vice President of Nuevo Advertising Group, Inc. Hispanic Advertising, Marketing and Public Relations Agency, focused on connecting businesses with the Hispanic market at the local, national and international levels. Pedro also owns Merging Point Design, Inc. – a technology and web site company.

Join us on Wednesday, November 14th at 11:45 for a delicious lunch from Primary Oven and an educational presentation at
Brick City Center for the Arts (Marion Cultural Alliance)
23 SW Broadway St (just off the square behind Reno’s), Ocala FL
Members-$15, Non-Members $18

Please RSVP to GOAdFed@gmail.com or call Jessi Miller at 352-286-8249.

Get Green with Mac Papers & GO-AdFed!

The "Green Movement" is about forward-thinking companies demonstrating environmental awareness. It's about social responsibility. It's also about the bottom line!

Paper represents one of the best opportunities available to companies seeking to raise their environmental profile and realize an economic impact. Because paper remains the primary medium for communicating with customers, prospects and stakeholders, it also represents an effective method for delivering a power-message of environmental and social responsibility –– a message that translates into a competitive advantage!
Join us to learn more about this timely and important subject, and to
get FREE GOODIES from Mac Papers!!!!

Join us on Wednesday, October 17th at 11:45 am
for a delicious lunch from Primary Oven and an educational presentation at Brick City Center for the Arts (Marion Cultural Alliance)
23 SW Broadway St (just off the square behind Reno's), Ocala FL
Members $15, Non-members $18

Please RSVP by Tuesday October 16th to GOAdFed@gmail.com or call Jessi Miller at 352-286-8249.

Multicultural Marketing

Wednesday, September 19th, 2007

Pedro Luis Pérez will be speaking on multicultural awareness, education and marketing.

“Understanding the Hispanic market is important to get the most of your ROI. Education and marketing will help you and your business to better communicate,” says Perez, who will touch on these and other topics at our luncheon. Perez will also provide links and resources for moving forward with your Hispanic programs.

With over 13 years of experience, Pedro is currently the Vice President of Nuevo Advertising Group, Inc. Hispanic Advertising, Marketing and Public Relations Agency, focused on connecting businesses with the Hispanic market at the local, national and international levels. Pedro also owns Merging Point Design, Inc. – a technology and web site company.

Join us on Wednesday, September 19th at 11:45 for a delicious lunch from Primary Oven and an educational presentation at
Brick City Center for the Arts (Marion Cultural Alliance)
23 SW Broadway St (just off the square behind Reno’s), Ocala FL
Members-$15, Non-Members $18

Please RSVP to GOAdFed@gmail.com or call Jessi Miller at 352-286-8249.

2nd Annual Brain Bash!

It's that time of year again! Here's your chance to get acquainted with fellow members – meet new ones – and participate and brainstorm about projects to come. If you know someone interested in discovering what AdFed is all about, bring them with you!

NETWORKING • RAFFLE • DRINKS
HORS D’OEUVRES • BRAINSTORMING • FUN

Wednesday • August 15, 2007 • 5:30pm
at The Martini Bar 2019 E. Silver Springs Blvd.

Members $15, Non-members $18 Includes 2 drinks and Hors d’oeuvres
Please RSVP to Jessi Miller at: GoAdFed@gmail.com or call 286-8249

JOIN AND RECEIVE A SPECIAL MID-YEAR 50% OFF TRIAL MEMBERSHIP RATE

Here are some photos from last year's Brain Bash:

New Board of Directors is Inducted

GO-AdFed held its New Board Installation Dinner on Wednesday, June 20th. James Bozeman, 4th District American Advertising Federation Governor, was present to do the honors and swear-in the new board.

Meet the 2007-2008 GO-AdFed Board of Directors:

Jessica Miller, President
Ocala Magazine, Designer • Fine Artist

Mark Hershberger, Vice President
BJ Trophies

Jamie Mark, Secretary
Ocala Magazine, Creative Director • Webster College, Instructor

Diane Smith, Treasurer
Anderson-Smith Design, Principal

Brent Haeseker, Past President
NetSource Technologies

Andy Stracuzzi, Board Member
Zed+Zed+Eye Communications, President

Tymn Armstrong, Board Member
Self-Employed Designer

Kip Williams, Board Member
Ocala Magazine, Ad Art Director • Webster College, Instructor

Joel Eckman, Board Member
Global Sites